Experience

EXCLUSIVE EXPERIENCE

SUPER BEAR

SUPER BEAR is BEARHOUSE’s membership subscription, designed to offer a more considered experience with every visit.

It is not only about benefits or added value, but a feeling of being thoughtfully prioritised.


Holding a SUPER BEAR card means that each moment with BEARHOUSE

is designed with you in mind—through benefits and access shaped across each membership cycle.

It becomes more than an experience, gently present in the small moments of everyday life.

SUPER BEAR is BEARHOUSE’s membership subscription, designed to offer a more considered experience

with every visit.

It is not only about benefits or added value,

but a feeling of being thoughtfully prioritised.

Holding a SUPER BEAR card means

that each moment with BEARHOUSE

is designed with you in mind—through benefits and access shaped across each membership cycle.

It becomes more than an experience,

gently present in the small moments of everyday life.

World of Bearhouse

Store

Lifestyle

Event
At BEARHOUSE Supplier Recognition Awards 2026, Natavudh Pungcharoenpong—widely known as “Shark Moo”—entrepreneur, investor, and shareholder of BEARHOUSE, shared his perspective on what makes a brand capable of achieving sustainable growth.
From an investor’s point of view, every successful brand begins with a great product. A product that creates a memorable experience and keeps customers coming back is often where growth starts. However, according to Natavudh,
long-term success requires much more than customer demand alone.
“Many brands can create demand, but very few can build systems that support sustainable growth. BEARHOUSE is one of those brands.”
For Natavudh, one of the key strengths of BEARHOUSE is its ability to combine a strong product with systems built for scale. As the brand has expanded over the years, it has continued to maintain the quality, standards, and customer experience that people expect from
BEARHOUSE—an important characteristic for any business looking to grow sustainably.
He also highlighted the importance of brand strength and consistency. Trust is built when customers know they can expect the same quality
and experience every time they visit. Over time, that trust becomes one of the most valuable assets a brand can have.
Beyond the brand itself, Natavudh emphasized the role of suppliers and business partners in supporting long-term growth. The success of a business is rarely built alone. As BEARHOUSE continues to grow, it creates opportunities for partners throughout the ecosystem to grow
alongside it—reflecting a belief that sustainable growth is built through collaboration, trust, and shared success.
Looking ahead, Natavudh expressed confidence in the future of BEARHOUSE. With a strong product foundation, scalable systems,
and a growing brand presence, he believes the brand has the potential to evolve from a successful Thai brand
into a globally recognized brand in the years to come.
Today’s moment is now all around you. As BEARHOUSE continues to grow across the country, these moments are no longer just a place you visit, but something that stays close—right beside you, in every part of your day. Now, as we mark 7 years together, it becomes a quiet celebration of all the moments we’ve shared—where small, simple happiness gently turns ordinary days into something a little more special.
Today’s moment is now all around you. As BEARHOUSE
continues to grow across the country, these moments are
no longer just a place you visit, but something that stays
close—right beside you, in every part of your day.
 
Now, as we mark 7 years together, it becomes a quiet
celebration of all the moments we’ve shared—where small, simple happiness gently turns ordinary days
into something a little more special.

A soft, easy atmosphere filled the launch of SOFT PINK COMFY DAY, where everyone was invited to slow down, sink in, and enjoy the moment together. Thank you to everyone who joined and shared this experience. For those who missed it, the space remains at BEARHOUSE Major Ratchayothin until January 18, 2026. And now, the wait is over—the SOFT PINK GUAVA SERIES is ready to be served.

In collaboration with Jujutsu Kaisen, BEARHOUSE reimagined its space as a domain where moments don’t just happen—they expand. We thank every visitor who stepped into this space and became part of MOMENT EXPANSION—bringing energy, presence, and meaning into every interaction. From encounters and exchanges to unspoken agreements formed within the domain, each moment extended beyond itself—shaping BEARHOUSE into a space that truly came alive. This was more than an experience. This was MOMENT EXPANSION.

The launch of ‘GACHA BEAR’ by BEARHOUSE unfolds as a limited 3-day experience, taking place from March 20–22, 2026, at MBK Center. Designed as an exclusive moment, the event brings together play, creativity, and sensorial discovery in one space. Visitors are invited to engage with GACHA BEAR through a series of curated activities—from picking your own gacha at a playful claw machine and capturing moments inside a specially designed photo booth, to creating your own keychain through a DIY gacha experience. The journey continues at TEA LAB Sensorial, where tea is reimagined through sight, scent, and sound—offering a deeper connection to the craft behind BEARHOUSE. Held at BEARHOUSE MBK Center, 7th Floor (SF Town), welcoming everyone to step into a moment that is both playful and thoughtfully crafted.

BEARHOUSE Esplanade Ratchada is now open, located right in the heart of the city with easy access for everyone. From today onwards, your favorite cups are ready to be served in a space designed to welcome you into a simple, everyday moment. Thank you to everyone who stopped by and became part of this beginning. BEARHOUSE looks forward to continuing to create meaningful moments with you, every day.
Esplanade Ratchada | G Floor

BEARHOUSE has officially arrived in Chiang Rai—marking its first branch in the province, located at Central Chiangrai on the 2nd floor. From today onwards, your favorite cups are ready to be served, bringing a sense of refreshment and warmth to the city. The opening day was filled with an incredible welcome, as so many people stopped by and became part of this first moment together. It marks the beginning of something new in Chiang Rai—where BEARHOUSE continues to create everyday moments, now a little closer to you.
BEARHOUSE Central Chiangrai | 2nd Floor